Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

The term "you" or "You" shall refer to any person or entity who downloads, views, uses, accesses, browses or submits any content or material to this website. If you do not agree with any of these terms, you are prohibited from using or accessing the Services. The materials contained in the Services are protected by applicable copyright and trademark law.

The term “User” or “Subscriber” shall refer to any person or entity who creates and administrates an online memorial on behalf of their deceased loved one.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

  • We will only retain personal information as long as necessary for the fulfillment of those purposes.

  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

Privacy Alert: your site postings are generally accessible by the public

Your own use of the Services may disclose personal information or personally identifiable Information to the public. For example:

  • The Services allow you to create an online memorial for a lost loved one, which is available for viewing by all our visitors UNLESS the User or administrator of the memorial selects a privacy setting that restricts public access. Please remember that any information disclosed on a non-restricted memorial becomes public information and may be collected and used by others without our knowledge.

  • When you post a message to any message board, blog, or other public forum provided by the Services, your user name that you are posting under may be visible to other users, and you have the ability to post a message that may include personal information.

How we use the information we receive

We use the information we receive about you, and/or the information you provided concerning the lost loved one for which you are acting as a User and/or administrator of an online memorial, in connection with the services and features we provide to you and other users like your friends, our partners, and the advertisers that purchase ads on the site. For example, we may use the information we receive about you:

  • as part of our efforts to keep User products, services and integrations safe and secure;

  • to protect User’s or others' rights or property;

  • to measure or understand the effectiveness of ads you and others see, including to deliver relevant ads to you;

  • for internal operations, including troubleshooting, data analysis, testing, research and service improvement;

  • to personalize your experience (your information helps us to better respond to your individual needs);

  • to improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);

  • to process transactions;

  • to send periodic emails;

  • the email address you provide for order processing, may be used to send you information and updates pertaining to your order;

  • aggregation and fully anonymous statistics, which can be published or transferred to third parties;

  • your personal information will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

We store data for as long as it is necessary to provide products and services to you and others, including those described above. Typically, information associated with your account will be kept until your account is deleted. For certain categories of data, we may also tell you about specific data retention practices.


When you delete an account, it is permanently deleted from User. It typically takes about one month to delete an account, but some information may remain in backup copies and logs for up to 90 days. You should only delete your account if you are sure you never want to reactivate it.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.