John is a seasoned communication professional with 26 years of experience in management and practice. He has a passion for creating campaigns, platforms, and products that give people a voice. He has a diverse background, including on-air journalism, PR consulting, and brand management, which enables him to understand the evolving nature of communication products. As CEO and Chief Product Officer of SafiriSalama.com, John is responsible for product development, design, and marketing. He is a creative leader and skilled communicator, able to present ideas effectively to stakeholders and field media interviews.

Executive Strengths:
Creative Leadership| Product Development | Relationship Management | Media Management| Crisis Management| Commercial and Financial Awareness | Client Love | Product & Community Balance | Intellectual Property Strategy

Education:
BA, Literature, Theatre Arts, University of Nairobi
PG Diploma, Journalism, University of Nairobi

Steve is a finance and investment specialist with 8 years of experience in econometrics. As SafiriSalama.com's Chief Financial Analyst, he is responsible for financial modeling, business analysis, and product evaluation plans. Steve has a passion for using numbers to tell stories and has helped launch new businesses, assess credit risk, and conduct due diligence on startups. He has participated in over 10 advisory projects in the healthcare and pharmaceutical industries and has worked for KPMG Italy, Deloitte EA, and Excelsior Group.

Executive Strengths:
Investment Management | Investment Analysis | Financial Modeling |Risk Management | Project Finance | Markets/Equity Research | Business Analysis & Valuation | Client & Investor Relations |

Education:
B.SC Actuarial Science, University of Nairobi,
Chartered Financial Analyst (Level I) – CFA Institute,
IFRS 9 Accelerator Training Program - KPMG Business School

Edith is a resilient, optimistic, flexible, and pressure-resistant professional with 15 years of experience in project management. As SafiriSalama.com's Chief Capacity Manager, she is responsible for determining the company's capacity needs to meet projections and developing systems to better anticipate customer demands. Edith's tasks include managing and developing a high-performing team, reporting to the board and co-founders, and maintaining high ethical standards. She is a self-driven individual with a strong track record and the ability to lead diverse teams.

Executive Strengths:
Build Operational Infrastructure | People Management | Relationship Management | Resource Allocation | Set Team Objectives/KPIs | Commercial and Financial Awareness | Client Relations | Company Culture Development | Reports| Inventory

Education:
BA, Journalism/Broadcasting, United States International University (USIU) - Kenya,
M.Sc. Organizational Development & Change, United States International University (USIU) - Kenya,
M.Sc. Procurement & Supply Chain Management, University of Westminster (WBS) - United Kingdom
SAP® Certified Application Associate - Extended Warehouse Management 9.5/ Procurement SAP ERP 6.07/ Business Foundation and Integration with SAP ERP 6.07/,